NASER-Gree Air Conditioning PRICE Diving Why Did They Cry?

NASER-Gree Air Conditioning PRICE Diving Why Did They Cry?

Date:Dec 23, 2019



After Gree announced the price reduction, Midea, Hisense, Oaks and other major brands have followed up, and a "bottom-line" air-conditioning blood battle has begun. For an industry, the most terrifying thing is the "boss" price release. Because the industry has naturally formed a hidden rule for many years, that is the price ladder: similar products, because the brand's added value is different, Gree's price is higher than the price of the United States, the price of the United States is higher than the price of Oaks, and so on. According to the previous market sales, a similar product Gree air conditioner is generally about 300 yuan higher than the price of the United States, which in turn is about 200-300 yuan higher than the price of Oaks. This time, Gree directly reduced the minimum price of fixed-frequency air conditioners to 1,399 yuan, which means that if similar brands of Midea, Oaks and other similar brands are to be competitive, the price of Midea will be set at around 1,000 yuan, and the price of Oakes will fall below 1,000. yuan. From the current pricing point of view, the difference between Gree, Midea and Oaks competing products has narrowed to 100 yuan! This shows how stressful the followers are.


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