[[TitleIndustry]]

How does the industrial water chiller market face new challenges?

Date:Jul 04, 2020

[China Refrigeration Network] The spread of COVID-19 epidemic has brought new uncertainties to the development of global economy, cast a shadow over China's industrial development, and even worsened the industrial chiller market, which has been at a low tide in recent years. At present, we have repeatedly heard the cruel fact that the industry is fighting for a certain customer in all directions. Under the shirtless killing of industrial chillers of all sizes, all manufacturers, large and small, are exploring how to further develop the market and seek new development. Although today's industrial chiller market has matured, the market potential still exists.


In the face of strong market competition, industrial chillers should be good at seizing opportunities, defining development priorities, promoting structural transformation and upgrading of industrial chillers, enhancing independent innovation, especially technological innovation capability, enhancing their own strength, establishing channels, promoting and maintaining brands, and making good efforts at home and abroad to gain a place in the increasingly fierce market competition of industrial chillers.


On the premise of ensuring product quality, industrial water chillers should do something in brand promotion. Industrial water chillers can establish their own sales channels in China, and can also be marketed through agents or distributors. In fact, there are many ways to promote the marketing of industrial chillers. Whether which marketing method is most suitable for you still needs enterprises to analyze and study through their own efforts.


It is also worth noting that after-sales service of industrial chillers is also a very important work. There are some industrial water chillers in the industry whose after-sales service is not in place, or there is basically no after-sales service, which has become a major factor restricting the development of enterprises themselves. In the face of increasingly fierce market competition, if enterprises do not pay attention to customer after-sales service and do not study it, it will definitely affect their long-term development. Therefore, doing a good job in after-sales service of industrial chillers is also the most important part of developing the industrial chiller market.


If we want to further develop the market of industrial chillers, we need to enhance the independent innovation capability of enterprises. We should establish a technological innovation system with enterprises as the main body and combining production, education and research as soon as possible. As the main body of the market, enterprises should also change their innovative thinking mode, further broaden their product lines, develop new technologies and products, and make due preparations for fully developing the market!


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